Web 2.0.... "The Machine Is Us/ing Us"

In reply to the video you requested us to watch, i came up with a few ideas...
From watching the video in question i gathered that Professor Wesch was trying to elaborate on the complexities of not us just using the machine, but the machine very much using us, as possibly hinted in the title. Also, the video cunningly illustrates the convenience of using the web for information and connecting people in contrast to news papers and letters, this is done by the constant re-arrangement of the sentences, and the clever use of hyper links moving around the page, perhaps the video is trying to put the idea of the web being a universal thing all around the world - "virtually anywhere". Despite all these ideas, the video is mainly concentrated on the idea of collaborating, very much what Web 2.0 is all about. The reiterated idea of changing the HTML and XML codes illustrates the convenience and easiness of changing criteria and information for all the world to see, whereas a newspaper is very much a one print thing, it can't be changed once when released, too much money would be lost and it would be unnecessary. Overall, to my own understanding i feel the video is an enlightening on the idea of the new web generation and how collaberating, sharing and respecting other people's work is the next step in the web society.